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dc.contributor.authorHarrison, Nathan J-
dc.contributor.authorGunn, Kate M-
dc.contributor.authorWilson, Carlene J-
dc.identifier.citationPsycho-oncology 2020; 29(12): 2075-2083en
dc.description.abstractRural men affected by cancer are difficult to engage in psychosocial support services. This exploratory study tested whether exposure to printed brochures describing services, distinguished by a focus on rural men affected by cancer, resulted in more positive help-seeking attitudes than exposure to material focused on rural location only or generic cancer support material. Targeted versions of a South Australian Cancer Council service brochure were developed to enhance cultural appropriateness, consistent with the Elaboration Likelihood Model. Rural men affected by cancer were recruited via supportive accommodation and randomized to receive one of the three brochures. The primary outcome was positive attitude to help-seeking at post-test (between 1-2 days). Negative attitudes to help-seeking, intention to seek help, perceived isolation, and service use were secondary outcomes; perceived information relevance at immediate post-test was also measured. Analysis (N=114) indicated no detectable group differences (rurality/male gender, n=33; rurality, n=41; control, n=40) on primary or secondary outcome measures (p>.05). Participants' existing service use was high, due to the recruitment methods. Support service information was primarily sourced from other people (e.g., friends/family, 22.22%; medical professionals, 27.27%). Existing service use rates suggest that ceiling effects obscured any potential benefit from demographic targeting of materials. Further research should consider building understanding about the acceptability of targeting techniques in this population, replication with materials designed with greater consumer input, and employ samples recruited outside a support service. This article is protected by copyright. All rights reserved.en
dc.subjectCancer supporten
dc.subjectPsychosocial servicesen
dc.titleCan targeting information on cancer-related psychosocial services by male gender and rurality improve attitude to service use in this difficult-to-engage population?en
dc.typeJournal Articleen
dc.identifier.affiliationSchool of Psychology, University of Adelaideen
dc.identifier.affiliationFreemasons Foundation Centre for Men's Health, Adelaide Medical School, University of Adelaideen
dc.identifier.affiliationNational Centre for Education and Training on Addiction, Flinders Universityen
dc.identifier.affiliationUniSA Cancer Research Institute, University of South Australiaen
dc.identifier.affiliationDepartment of Rural Health, Allied Health and Human Performance, University of South Australiaen
dc.identifier.affiliationCollege of Medicine and Public Health, Flinders Universityen
dc.identifier.affiliationSchool of Psychology and Public Health, La Trobe Universityen
dc.identifier.affiliationOlivia Newton-John Cancer Wellness and Research Centreen
item.openairetypeJournal Article-
item.fulltextNo Fulltext-
item.cerifentitytypePublications- Newton-John Cancer Wellness and Research Centre- Research Unit-
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