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Title: Negative experiences and donor return: an examination of the role of asking for something different
Austin Authors: Masser, Barbara M;Bove, Liliana L;White, Katherine M;Bagot, Kathleen L
Affiliation: Austin Health, Heidelberg, Victoria, Australia
School of Psychology, McElwain Building, University of Queensland, St Lucia, Queensland, Australia
Research & Development, Australian Red Cross Blood Service, Brisbane, Queensland, Australia
Department of Management and Marketing, University of Melbourne, Melbourne, Victoria, Australia
School of Psychology and Counselling, Queensland University of Technology, Brisbane, Queensland, Australia
Public Health, Florey Institute of Neuroscience and Mental Health, Heidelberg, Victoria, Australia
Translational Public Health and Evaluation Division, School of Clinical Sciences, Faculty of Medicine, Nursing and Health Science, Monash University, Melbourne, Victoria, Australia
Issue Date: Mar-2016
Date: 2015-10-15
Publication information: Transfusion 2016; 56(3): 605-613
Abstract: BACKGROUND: Negative donation experiences, including vasovagal reactions, deter donor retention. However, whether this deterrence effect varies as a function of whole blood (WB) donation history and requests to donate the same or a different product remains unclear. STUDY DESIGN AND METHODS: The responses of 894 eligible WB donors who had been approached to convert to plasmapheresis and 954 eligible first-time plasmapheresis donors who had been surveyed on their last donation experience and their intention to donate plasma were considered. This information was matched with individual vasovagal reaction records, deferral category, WB donation history, and subsequent donation behavioral data obtained from the blood collection agency. RESULTS: Path analysis indicated that the application of a deferral and an officially recorded vasovagal reaction decreased donors' intentions to continue plasmapheresis donation, but had no effect on WB donors' intentions to convert to plasmapheresis. Consistent with past findings, vasovagal reactions occurred more frequently with female and inexperienced donors. CONCLUSION: Experiencing vasovagal reactions and deferrals may not universally deter donors from continuing to donate. Rather, the offer to convert to another form of donation-in this instance, plasmapheresis-after experiencing a negative donation event while donating WB may be sufficient to eliminate the deterrence effect on retention.
DOI: 10.1111/trf.13390
ORCID: 0000-0003-2895-4327
Journal: Transfusion
PubMed URL:
Type: Journal Article
Subjects: Blood Donors
Appears in Collections:Journal articles

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