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|Title:||The role of social norms in the relationship between anti-smoking advertising campaigns and smoking cessation: a scoping review.|
|Authors:||Dono, Joanne;Miller, Caroline;Ettridge, Kerry;Wilson, Carlene J|
|Affiliation:||Flinders Centre for Innovation in Cancer, College of Medicine and Public Health, Flinders University, Bedford Park, SA 5042, Australia|
School of Psychology and Public Health, La Trobe University, Bundoora 3084, VIC, Australia
Olivia Newton-John Cancer Wellness and Research Centre, Austin Health, Heidelberg, Victoria, Australia
School of Psychology, University of Adelaide, North Terrace, SA 5000, Australia
Health Policy Centre, South Australian Health and Medical Research Institute, North Terrace, Adelaide, SA 5000, Australia
School of Public Health, University of Adelaide, North Terrace, Adelaide, SA 5000, Australia
|Citation:||Health education research 2020; online first: 10 April|
|Abstract:||A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is worthy of further exploration. Perceptions of what others think and do contributed in multiple ways to the relationship between anti-smoking messaging and quitting outcomes. Furthermore, integrating research on social norms, social identity and communication may improve understanding of why quitting intentions are enhanced in some circumstances but reactance and counter-arguing responses corresponding to lower quitting intentions occur in others. Integrating a broader theoretical understanding of normative influences into campaign development and evaluation may prove useful in demonstrating the effectiveness of this approach in behaviour change campaigns.|
|Appears in Collections:||Journal articles|
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